Conversations about the environment have become part of everyday life. As a result, more people are being mindful of their choices and actively looking for ways to lower their carbon footprint. The eco-conscious consumer is a rapidly emerging segment of the market. Data shows that 48% of New Zealanders are willing to pay more for products that reflect their values.
In response, businesses are increasingly adopting more eco-friendly practices in different facets of their branding, including packaging.
The use of plastic packaging has become a big no-no for consumers, especially the millennial and gen Z generations who have a more radical view towards environmental conservation.
There’s a call for better eco-friendly packaging options that can be diverted from landfills which is the third largest source of methane pollution.
Compostable packaging is seen as one of the most exciting green packaging alternatives today.
What is compostable packaging?
This is any type of packaging made from plant-based materials that can break down naturally in a compost bin, leaving no toxic substances or pollutants behind.
Compostable vs. Biodegradable: What’s the difference?
“Compostable” and “biodegradable” are often used interchangeably, but they have distinct differences.
The term “biodegradable”, indicates that the packaging can be broken down by microorganisms such as bacteria, fungi, and algae when placed in landfill. This could take months or years depending on the source of the material.
On the flipside, compostable packaging can break down in a compost bin within 90 to 180 days.
It’s worth noting that all compostable packaging is biodegradable, but not all biodegradable packaging is compostable.
Now that you know what compostable packaging is, let’s look at the reasons why you should make the switch for your business.
Benefits of compostable packaging
- Requires less carbon to produce
Plastic packaging requires a lot of energy during the extraction and manufacturing process and also generates large amounts of greenhouse gas (GHG) emissions which contribute to climate change.
Meanwhile, compostable packaging not only requires less carbon to produce, it sequesters carbon storing it in the soil instead of releasing it to the air, making it an effective tool in climate change mitigation.
- Divert waste from landfill
Landfilling is the most common method of solid waste disposal in New Zealand. However, the sheer volume of waste we generate every year means that landfill space is reaching capacity. Plastic packaging is one of the worst offenders as it persists in the environment for hundreds of years.
Conversely, compostable packaging is a great way to save precious landfill space. You can simply toss it in the compost bin or take it to a compost facility and it will decompose within a short period of time - what could be better?
3.Increases brand loyalty
Loyal customers are important to any business. You can count on them to keep buying your products and spreading the word about your brand.
By using compostable packaging, you can show your customers that your company is not only concerned with making profits and are playing an active role to protect the environment. This can resonate with their values and heighten their loyalty to your brand.
- Reduce your carbon footprint
We are in a time of climate emergency and businesses are working to minimize their environmental impact. Using compostable packaging is one of the simplest ways you can lower your carbon footprint for your business.
The good news is that it doesn’t need a huge investment and the rewards in terms of customer satisfaction and sales will be worthwhile in the long run.
- Enrich soil and plant life
Compostable packaging is the epitome of cradle-to-cradle design. When placed in the right environment, it breaks down into nutrient-rich soil which can improve soil and plant life.
When mixed with soil, it helps hold water, balance the soil's PH and attracts helpful earthworms and microorganisms.With plants, it acts like a natural fertilizer, providing essential nutrients such as nitrogen, phosphorus, and potassium. It also reduces the need for harmful chemical pesticides, preventing soil and water pollution.
With our planet in crisis, it’s time for businesses to completely do away with plastic and embrace more sustainable options. Compostable packaging is the silver bullet we’ve been looking for - it’s good for the planet, customers and business. So why not make the switch today?
Eco Time is the leading provider of compostable packaging in New Zealand.Our Recycled Bubble Courier Bag is the perfect alternative to tradition poly mailer which pollutes the environment.
The bag features a sleek matte black finish will add just the right amount of sophistication to your store.
Try it out today - your customers will be thrilled to open a package made of eco-friendly materials